The Lego Business History

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There’s something special in the sight of a Lego package that presents to consumers right back to your childhood. For most, the small prevents were an essential part of their early years and helped form their imaginations and creativity. Now, Lego’s development processes are incredibly advanced plus the company is definitely working hard to be ahead of the competition on durability.

When Ole Kirk Christiansen started his first manufacturing plant in Billund, Denmark, in 1932 having been determined to make the best development toys that you can buy. He started by using cellulose acetate to create the small bricks, but down the road switched to acrylonitrile butadiene styrene (ABS plastic), which is still employed today.

A key ingredient for the success on the Lego system was the simple fact that all piece match all the other folks – the bricks could possibly be combined in 915, 103, 765 different ways, according to a 1992 Lego catalogue. This company also created a new creation process and started using injection rounds, which allowed it to make 1000s of new products annually.

By the 1990s, however , the organization was taking a loss, partly due to the shift aside right from traditional toy design and into creating licensed important link intellectual asset. It started producing packages based on well-known movies and video games, such as Star Battles and Winnie the Pooh. But each of these sets had been expensive and turned off lovers.

In recent years, the company contains jettisoned noncore businesses and increased financial commitment in its key packet toy organization. It has also made a push in in-house brands like Ninjago and Relacion Knights along with partnered with big information companies to produce movies and TV shows based upon these designs.

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